Google is trying out a pretty novel concept. Instead of developing features and tools that Google engineers think are cool, the company is going to try to develop products that people might actually use, according to an* Australian IT* report.
"What typically happens is it is just a load of engineers producing a load of things and then refining until it finds an audience," said Stewart Smith, the strategic planning director of Google's Creative Lab in New York. "What they have never really done is to look at audiences and understand audiences and say 'perhaps there is a need over here -- let's meet that need'. Now I think they have seen an opportunity to come at it from an audience perspective and that is part of what any planners' job is -- to understand audiences."
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