“Digital transformation” is one of those terms that has been around in the business world for a long time. Yet few businesses really understand it enough to effectively enact real digital change—in fact, more than 70 per cent of digital transformation projects fail. So how can organisations achieve real digital transformation that benefits the customer, the business, and—most of all—actually works?
Luke Vinogradov, head of digital transformation at technology consultancy Thoughtworks and WIRED’s senior writer, Morgan Meaker explore why, in order to create effective digital change, businesses should stop focusing purely on digital transformation technology.
“New technology creates new opportunity, but also new threats because no one organisation can absorb all of that new tech,” says Vinogradov. Questioning whether the technology is actually benefitting the customer and the current market is key to undergoing successful digital transformation.
Vinogradov looks at the “evolutionary organisation” highlighting the need for the people within the organisation to ask those questions, stating that this is “a big part of change.” Whilst technology remains at the forefront of organisations in the digital age, Vinogradov says that “technology doesn't exist on its own. Organisations create value through human, organisational and technological efforts."
Watch the full panel discussion above or on YouTube here.
About Luke Vinogradov
With a 20 year career covering digital’s full spectrum, Vinogradov has launched pioneering mobiles products for Amazon, created innovative offerings with startups, and built transformational in-house digital capability as a senior leader within traditional organisations including Tesco and McDonald’s.
As leader of Thoughtworks’ Digital Transformation & Operations in the UK, Vinogradov helps a diverse range of organisations to thrive in the face of digital disruption through new strategies, capabilities, and mindsets that enable them to embrace the reality of constant change.
About Thoughtworks
Thoughtworks is a leading global technology consultancy that integrates strategy, design, and software engineering to enable enterprises and technology disruptors to thrive as modern digital businesses.
As a thought leader at the forefront of technology innovation since 1993, today our 12,000+ Thoughtworkers strive to create an extraordinary impact on the world through our culture and technology excellence. We leverage this vast experience to improve our clients’ ability to respond to change; unlock new sources of value through data; create adaptable technology platforms; and rapidly design, deliver, and evolve exceptional digital products and experiences.
Our deep expertise in agile software engineering and in delivering bespoke software solutions means we are uniquely positioned to understand the practical complexities of delivering value faster through digital transformation.
To find out how we can make your digital transformation succeed, visit www.thoughtworks.com/yourdigitaljourney
This article was originally published by WIRED UK
