(upbeat piano music)

(fast-paced percussion music)

[Narrator] At home,

you don't want the paler higher-temperature light

of fluorescent bulbs crushing your soul.

Save that kind of thing for the office.

The Hue Wireless System lets you control

the color and brightness of up to 50 bulbs at a time,

with a simple app.

Get a nice slow brightening for an easy wake-up.

Or just set the lights up to turn on and off

so your house can pretend you're home

when you're really off gallivanting.

Maybe you want the kitchen to be that same

energizing buzzy glow of a typical fluorescent,

and the dining room to be more hospitable.

Or just change colors.

Play with the system just right,

and you can replicate the lighting in photographs

in a real room.

You might even be able to induce

a genuine light bulb moment.

(musical swooshing)