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    Toy Expert Answers Toy Questions From Twitter | Tech Support

    Toy analyst and historian Chris Byrne answers the internet's burning questions about the toys. Do kids still play with action figures or are adult collectors fueling the industry? How did the pet rock become such a hot trend? What's his favorite toy fad? This toy expert answers all these questions and much more.

    Director: Justin Wolfson
    Director of Photography: Ben Dewey
    Editor: Louville Moore
    Expert: Chris Byrne
    Line Producer: Joseph Buscemi
    Associate Producer: Paul Gulyas
    Production Manager: D. Eric Martinez
    Production Coordinator: Fernando Davila
    Casting Producer: Nicholas Sawyer
    Camera Operator: Mar Alfonso
    Sound Mixer: Rebecca O’Neil
    Production Assistant: Sonia Butt
    Post Production Supervisor: Alexa Deutsch
    Post Production Coordinator: Ian Bryant
    Supervising Editor: Doug Larsen
    Additional Editor: Paul Tael
    Assistant Editor: Billy Ward

    Released on 12/12/2023

    Transcript

    I'm Chris Byrne.

    I'm an independent toy analyst and historian.

    I'm here today to answer your questions from the internet.

    This is Toy Support.

    [calm music]

    @adii915 says, why are they called teddy bears

    like is it short for Theodore or what?

    Actually, the teddy bear is named for Theodore Roosevelt

    and in 1905, Teddy Roosevelt refused to shoot a baby bear

    on a hunting trip.

    It was turned into a cartoon.

    Morris Michtom of the Ideal Toy Company saw that.

    He wrote to Teddy Roosevelt and said,

    can I make that teddy bear

    and that's how the teddy bear came along.

    Now, that's not the only story

    because Steiff which is a German plush company

    also said that they made teddy bears at the same time

    so that's one of those historic conflicts

    but at the end of the day, the teddy bear

    is still named for Theodore Roosevelt.

    @mactagni says, just seen a commercial of a toy that poop.

    How did toy makers come up with these dumb ideas?

    There is millions of dollars that's been made

    with poop toys over the years

    whether it's a magic toilet where the poop disappears

    or it's a pooping dog.

    This is comedy if you're three years old

    consistent with the Freudian anal stage

    as children are discovering their bodies.

    So for example, when Baby Alive first came out,

    Baby Alive was designed to replicate a real child.

    We'd seen tiny tears that cried.

    We'd seen Betsy Wetsy that wet

    but suddenly, there was a mechanism

    that allowed the doll to have solid food put in

    and it came out into the diaper.

    So for a child, that was really important

    because they were understanding their bodies at the time

    but they also got to nurture

    in the way that they were being nurtured

    in changing the babies.

    It's a very short road from that to dogs that poop

    to monkeys that poop to kangaroos that poop

    and poop is funny.

    @Keith_el wants to know,

    how different do prototypes usually end up being

    from final product?

    Usually when people are developing toys,

    they start with two different models,

    a looks-like model

    which is often done today with 3D printing

    and a works-like model which is a mechanism.

    So when those two things move together,

    very often, that's used as the basis for the manufacturing.

    So the prototype may go through many different iterations

    and revisions as you're getting to the final product

    but when you get a final prototype,

    that's almost the complete toy.

    @keegantindall asks, for ages eight and up.

    How do they decide that for toys?

    Are they giving it to younger and younger kids

    until something really bad happens?

    No, there are elaborate testing mechanisms that happen

    for kids of all different ages

    and because of the way children's bodies develop,

    you can have a mechanism

    that measures the size of a child's air pipe

    and then when it gets to eight and up,

    there's also the cognitive development.

    There is the is my child intellectually ready for this

    and so it's a real good guideline

    but definitely for younger kids, you wanna pay attention

    to those age gradings for what kids can do

    and what's most safe.

    @tobytbeck wants to know,

    how can you use math to design a toy?

    Toy design is almost all engineering

    so it's almost all maths

    and you need to figure out the tolerances of plastic

    and that's chemistry and physics put together.

    So you really need to understand

    the different levels of math

    so that you can engineer a toy effectively

    so it'll stand up under pressure,

    it'll pass safety regulations and of course it'll be fun.

    @The7Legacy says, do kids still play with action figures?

    Yes, they do.

    Action figures are huge.

    This is one of the most iconic action figures of all time.

    This is Optimus Prime from Hasbro.

    The term action figure was actually coined

    when Hasbro introduced G.I. Joe

    and one of the things they brought G.I. Joe to market for

    was to be a boy's toy that competed with Barbie

    which by 1964 was doing pretty well.

    So any toy really targeting largely a boy audience

    based on a TV show or that is a figure or that's a doll

    is called an action figure

    but then there's also the concept of the kidult.

    These are adults who are still collecting action figures.

    They're the ones who are driving toy lines like McFarlane.

    They're the ones who are insisting

    on much more detail in the Marvel or DC action figures.

    So yes, action figures are still a big part

    of the toy industry and a big part of people's lives.

    @lizzie_bobizzie says,

    who is Rubik and why do we have his cube?

    In the 1970s, Erno Rubik designed Rubik's Cube

    as a way of helping to teach math.

    What was unique about it is the mechanism inside

    that allows the cube to turn in different directions

    on different planes very easily and fluidly.

    Rubik's Cube also became

    kind of synonymous with intelligence.

    A kid who could solve Rubik's Cube and could solve it fast

    or could solve it with their feet

    was really considered a genius.

    It's become a phenomenon within the context of brain puzzles

    throughout the years

    and there've been many other Rubik's puzzles

    that have come through the years.

    @Barstool says, how is the pet rock ever a fad?

    The thing about a fad is nobody sees it coming.

    Nobody can predict a fad.

    The thing about a pet rock

    was that it came at a specific time,

    at a specific point in our culture.

    It was the whimsical nature of the manual that came with it

    which is you could teach your rock to do tricks.

    So it just touched a nerve.

    I think Johnny Carson had it on The Tonight Show

    and it just became this running gag in the country

    and that's how a fad is born.

    @hhall31 says, why were Beanie Babies popular?

    I don't get it.

    I don't get it either but they were.

    Beanie Babies were introduced in the 90s

    but it was really when they came into the later 90s

    and the 2000s that it became collectible

    and people really thought

    as Ty Warner decided to discontinue

    some of the Beanie Babies that they would grow in value

    so that Peanut the Blue Elephant would be worth $2,000,

    a 5.99 toy worth $2,000.

    That doesn't really happen very often

    but that didn't stop people from believing it

    and Beanie Babies created an entire industry

    around collecting them.

    We've seen this kind of phenomenon in history.

    Probably the biggest one was the tulip craze

    in the 17th century when one tulip bulb would be worth

    what a family could make in a year.

    So we really do see this

    as happening within human civilization from time to time.

    You get a craze, we don't know why it happens, it takes off

    and then it dies.

    @witheredBBfilms says, I will never understand

    how Transformer toys are designed

    especially in such high numbers.

    The really amazing thing about Transformers,

    I'm gonna bring my friend Optimus back in here for this,

    these were originally made by Takara

    and it was all about robots transforming.

    It was a very Japanese concept.

    It's really an engineering tour de force

    when they do all of these,

    the different plastic pieces that fit together and fold up.

    This one particularly is done with a process

    called injection molding.

    So you have two halves of a mold

    and literally what happens is when it's in the machine,

    liquid plastic is shot into the mold

    and it takes on the shapes you see here.

    That's why precise molding is really important

    and molds are very expensive.

    Molds also have a lifecycle

    so they have to keep redoing them.

    So it really is a way of getting the plastic into a shape

    but with Transformers, it's doubly hard

    because not only do you get it into the shape

    but it has to move in a specific way

    and there's not a lot of room for mistakes in this.

    @chloesullivanPR says, imagine what kids' toys will be like

    in 50 years time.

    I don't think it's too difficult to imagine that

    because children don't change that much.

    As a species, we don't evolve quite that fast.

    The toys will reflect things

    that are going on in the culture

    but will still need the basics

    for developing eye hand coordination,

    developing gross motor skills, interacting socially.

    What's changed toys really in the last 40 years

    has been the evolution of chips.

    So for example, the original Furby had the same chip in it

    that powered the Apple II computer.

    As chips get more and more sophisticated,

    you're going to see the toys able to do more

    and the big question in 2023 is

    how is AI going to impact toy design?

    @suebanks64 says, whenever I watch Disney

    and see commercials for toys,

    I think all of these toys are plastic.

    How are toy companies creating more sustainable toys

    or at least recyclable toys?

    The most sustainable toy

    is the one that never gets thrown out.

    Something like LEGO is completely sustainable

    because it gets passed down from kid to kid.

    However, there are a lot of experiments going on

    with toys made from sustainable materials.

    There's a lot of wood coming in toys

    and then because plastic is endemic to toys,

    you're also seeing things like less packaging,

    companies reducing the lights in their factories.

    So it's highly, highly considered in toy companies right now

    and they're looking to see what the next best practice is.

    @lennartnout says, also, how does LEGO do quality control?

    How is every single piece perfect

    and how do you never miss a piece from the set?

    It's amazing.

    The thing about LEGO is that they have an entire company

    dedicated to just that, to quality control,

    to the kind of ABS plastic that they use,

    to the way in which the pieces fit together

    and stay together

    to the way in which things are designed.

    They have an entire model shop that tries these things out

    and it really is their brand identity.

    @pawzcore says, I'm so interested in recalled toys.

    It's so interesting like I honestly kind of want

    that one rollerblade Barbie from 1993

    where her skates literally have lighters in them

    so they spark when she moves.

    You might want that and you might be able to find it

    but it probably wasn't safe.

    Toy recalls are actually rare

    because toys go through such comprehensive testing

    before they ever go to market

    but every once in a while, something comes through.

    There's a part that's not right

    or there's different things that happen to it.

    When I was working with CBS Toys,

    we had a Creative Playthings wooden gym.

    The steps on the ladder were too close together

    so if a child stuck their head in it,

    we never thought they would, it could actually get stuck.

    So you recall that so you can fix that part

    and then reissue the toy.

    @ChillCandace says, the real question

    is how did Hasbro make so much money off a Potato Head?

    That's crazy.

    Who would've thought a potato would be a classic toy?

    LOL.

    It was one of the first toys to be advertised on television.

    Probably nobody in 1952 when it first came out.

    The original Mr. Potato Head just had the body

    and on top of the body was a spike

    and that spike you used to impale a real potato on

    and then you decorated it with eyes, nose, mouth, pipe.

    It was something that if Captain Kangaroo had it on,

    it was gonna be a phenomenon because at the time,

    almost every kid in America was watching Captain Kangaroo

    but it was really something

    that caught the imagination of kids.

    @bludragonz11 says, I remember

    but how many remember the Cabbage Patch Doll chaos of 1983?

    Cabbage Patch Dolls in 1983 became so popular

    because they really made that amazing transition

    that happens every once in a while

    when you go from a toy designed for kids

    to a cultural phenomenon.

    By Xavier Roberts, they were original Appalachian artworks

    and they were kind of inspired by Apple dolls

    and then when Coleco got them,

    they made them with plastic faces.

    One of the things that made Cabbage Patch Dolls unique

    was that you didn't own it.

    You adopted it and each doll came with adoption papers

    that you had to fill out and send back into the toy company.

    It was the scarcity and the fact that trying to find them

    that really drove the phenomenon.

    So having it became as important as playing with it.

    @jhamlett wants to know,

    has any business ever taken advantage

    of rights licensing across every genre

    more effectively than Funko Pop?

    It's startling just how deep they go.

    That's absolutely true.

    For somebody who might not be familiar with Funko Pop,

    they really came out of the whole urban vinyl movement

    which started in Japan and it was all about collectibles

    based on either anime figures or entertainment figures.

    Funko Pop has a very unique look.

    It's got the larger head, the smaller body

    and when you look at it, you know that's a Funko Pop.

    That made it perfect for licensing.

    So you can interpret Mickey Mouse,

    you can interpret Harry Potter,

    you can interpret pretty much anything, Cher if you want to

    and the one thing it has in common

    is everybody knows it's Funko.

    @LilyBaileyUK says, tell me how old you are

    by telling me your favorite toy fad.

    Well, it's right here, it's Mr. Machine.

    In 1960, this transformed the toy industry.

    You could ostensibly take apart and put back together.

    You wound him up.

    He was so popular, every kid had to have him.

    The whole appeal of taking apart Mr. Machine

    was that robots were very popular during the 50s

    and in popular entertainment.

    The problem was kids would get it apart,

    they couldn't get it back together and guess what?

    It didn't come with instructions to put it back together.

    @dnjmsprry says, I wonder how toy collectors decide

    what to keep in box and what to unbox.

    If you are hoping that your toy

    is gonna appreciate in value,

    you're gonna leave it in the box

    and you're gonna have to take care of that box too

    because the state of the box

    does contribute to the value of the toy.

    Every once in a while, you'll come across

    a mint in box 1959 Barbie

    and that's worth about $6,000 depending on where you get it

    but then I always ask, what happened to the child?

    @TerryBradshaw says, is there anyone here

    that collects McDonald's toys from the Happy Meal?

    I'm sure it's worth something.

    Collecting Happy Meal toys or any fast food toys

    is a huge subset of the toy industry.

    You will find conventions, you will find collectors,

    you will find websites.

    They really do have a value within that community.

    I have two versions here of Woody

    that came with the Burger King meals

    in 1995 when it came out and it was a phenomenon.

    These are still very rare and highly collectible

    and I'm not gonna open 'em

    because that would diminish their value.

    @jaaronmerchant wants to know,

    how does one get into the toy industry,

    specifically toy design, asking for a friend.

    I love this question

    because one of the things the toy industry needs desperately

    is more designers.

    So there are two great programs,

    one at Fashion Institute of Technology in New York

    and then one at Otis College of Design in Los Angeles.

    Now, you don't necessarily need to go to college

    to be able to do this.

    A lot of people have industrial design backgrounds,

    a lot of people have animation backgrounds

    and really, it's about team

    and bringing your unique skills to the table.

    That's all the questions.

    Hope you learned something fun about toys.

    Until next time.

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