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eBay’s R.J. Pittman on the Future of Shopping

WIRED senior writer Steven Levy talks with eBay’s R.J. Pittman on the future of shopping, the growth of mobiles, and how to build an engaging experience in the digital marketplace.

Released on 06/09/2014

Transcript

Over the last five years, there's been an intense focus

on really, really scaling and rebuilding and replatforming

the eBay marketplace, and expanding into

many new markets and new countries.

When I arrived, one of the big opportunities in charters was

okay, we built the foundation,

now, the next move for eBay is

building an engaging experience.

I want people sitting around my table and my staff

talking to me about the science of cart and checkout.

I want people talking to me about

the science of search and browse at eBay.

Want to be talking about personalization,

and I want to be talking about

product discovery and engagement.

We, sell more new and let's call it fixed price items

than the the traditional auction business

that the company was founded on.

So, is it fair to say that you feel

that eBay could be a first choice over Amazon

in people's hearts and minds?

Well you know, I want to be realistic about that.

Our product mix, at the moment,

is not focused on replenishables.

The way to think of it is,

the sellers on eBay today are really interesting,

ranging from the individual to the small business,

to the art collector, the record shop,

all the way up to now mass retailers. Right?

And we are getting big brand names as well

that are very interested in

stepping on to the eBay platform

and bringing out interesting collections

of their inventory.

My job as Chief Product Officer

is; how do we simplify the shopping experience?

145 million users, and growing,

165 million items, and coming from

this broad spectrum of sellers,

how do you make that rational,

sensible and delightful so that people get it

and they come back often?

So we're absolutely building towards

highly engaging, repeat customer experience

on eBay and, you know, don't forget mobiles.

At over 20 billion dollars a year

in merchandise sold just through

the mobiles platform on eBay, that's massive.

And it's absolutely our growth engine going forward.

When you think about, future of shopping

this is it. You know, it's with you 24 seven,

it's with you, it's your alarm

when you wake up in the morning

it's with you on the train ride

when you get out of here to go home tonight.

And that's when people have their

attention units available and focused on shopping

and so, I'm obsessed over the multi-screen

shopping experience and looking at how we can

build and change the game in commerce

across devices.

(bright music)

Starring: Steven Levy, R.J. Pittman

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