(pop music)

Every year, Apple brings thousands

of its developers to San Francisco

and walks them through, plat form by platform

the future of its software. We don't see ipadss,

we don't see iphonesss, instead we get the ecosystem.

The backbones that power all of that stuff.

And this year, there was a lot of it.

It started with OS 10 and ioses updates

called El Capitan and ioses 9 respectively.

They were mostly performance updates.

Nothing huge; they're faster and more efficient,

and there's transit directions in Maps now

which is actually pretty awesome.

There was also a personal assistant for ioses.

It's designed to take your email, and your calender,

and your browsing history, and your contacts list,

and give you all the information you need at any given time.

It's Apple's response to Microsoft's Cortana,

and Google Now, and it's really designed

to bring your phones together and make it a little smarter

and a little more efficient.

Apple also released a new app called News,

which is designed to be basically like FootBoard.

It's the most beautiful, put together app

with all the publications, and writers, and topics

that you love. It's the one place you can just open up

and always find something to read.

And the watch just came out a couple of months ago,

but it's already getting a huge update

and the biggest change is there are now native apps,

which means apps can run on the watch itself.

Apple also made big steps to turn the ipads

into something more like a real computer.

You can do multitasking with two apps side by side,

you can do picture in picture,

while you watch a video and use an app full screen.

You can use two fingers on the screen

and use it like a touch pad.

It's just much more like a MacBook now than an iphoness,

and ipads's never really been that way before.

Apple Music was the biggest by far.

It was the one more thing, the last announcement,

but it was the biggest one. It's part iTunes

in the Cloud, where you can stream any song on Earth

for 10 dollars a month, and part one global radio

station that everyone can listen to.

Apple Music's coming out June 30th,

but the real potential for this stuff

is going to be realised by the developers

who are in that room in the Moscone Center.

They're the people who get their hands on this stuff

now, and they're the ones who build the cool,

weird, funky, different things for these platforms

that are going to be really what change

how we use our devices next year.