(intro music)

(train whistle)

So. Seth Myers is leaving SNL to host

his own late night talk show.

Can he make the show his own?

Only if he becomes a master of social media.

Ever since Johnny Carson retired,

the late night talk show format has felt

exactly the same as when Johnny Carson retired.

Open with topical jokes,

then commercials,

then guests flocking for some new product,

then commercials, skits, commercials, commercials,

commercials.

In a desperate attempt to appear relevant,

show hosts are now leveraging social media

for all they're worth.

Conan O'Brien is a Twitter maestro,

and he's got the funniest profile on LinkedIn.

Jimmy Fallon does mashups of viral videos

and incorporates hashtags into his humor.

Hashtag dinosaurs, hashtag how did they go extinct,

hashtag meteor.

And millions who don't watch Jimmy Kimmel

saw his viral twerk fail hoax video.

(screaming)

(fire extinguisher)

There's only one way Myers can beat his competitors

at their own game.

He's got to cut out the middle man

and create his own social networking platform.

It's simple, Seth.

Round up the best writers you can find.

No, no, not comedy writers.

Code writers.

Come up with a brand name, some common word

that's missing a vowel.

For some reason, they're always missing a vowel.

Here, how about this?

Oh, brainstorm.

Add Geolocations features,

so that you can narrow cast jokes and advertising messages

to each community member.

It'd work like so,

Hi there, thanks for watching.

Hope you're doing well out in

(robot voice) Duluth, Minnesota.

How about the weather there, huh?

It's currently (robot voice) nine degrees Fahrenheit.

What's up with that?

And what's up with your local sports team,

(robot voice) File not found.

The way they've been playing lately,

you'd think that they'd

(robot voice) stop overflow error at line 327.

Huh?

Okay, it's still got some kinks that need working out,

but it's still better than the desk and couch paradigm.

(whoosh)

What is your least favorite talk show skit?

Let me know in the comments.